First of a new kind

MERCEDES-BENZ X-CLASS GLOBAL LAUNCH
Task

Showcase the very first
Mercedes-Benz
pickup
and its highlights in an eye-catching way.

Idea

X-ray the X-Class –¬†experience the X-Class and all its highlights in an action-packed product movie with interactive 3D projections.

Specially shot bullet time videos show the X-Class down to the very last detail.

From interactive product films, entertaining motion picture formats, livestreams to articles and interactive product highlights: we use the full range of content to offer users the best infotainment around the new X-Class. Widgets and tools such as the soft configurator direct the user straight into the Sales Funnel.

A to Z

We accompanied the project from successful pitch, shooting, down to implementation.

OUR ROLE

 

– Art Direction
– User Interface Design