Radio Advertising Award

Corporate and event identity development

For the German Radio Advertising Award, we designed the Corporate Identity as well as the award trophy itself and the on-stage design.

For the core design element, the logo that also serves as the award trophy, we fused two visual components into one: a podium and an audio wave.

With a fresh colour scheme and a strong visual key element, we created a corporate design with big recognition value. The design was then transported to online, print and 3D as well as animations for on-stage.

To engage visitors online we developed an interactive webspecial where people could record their voice which was then translated into a visual.




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