WHAT IS PEACE ACTUALLY ALL ABOUT?

EXHIBITION CAMPAIGN
Context

The exhibition wants to trigger reflection on what peace can be and to adopt a new contem­po­rary perspec­tive on the topic of peace

Idea

Peace is not an exhibition, peace is a process that visitors can help to shape.

Turn visitors into participants

 

Only 30% use social media actively. 70% just watch. So how can we get viewers to participate? By providing relevant reasons to participate. And by making participation not only easy, but also fun.

Each new message is part of the exhibition – in real-time.

We don’t wait for people, we go to them. After the exhibition is the moment in which one longs for exchange and reflection. We serve this “micro moment” in a special way.

The digital replacement extension of the classic exhibition catalog

The conventional catalogue has an emotional, haptic value and follows a linear story. In contrast, the website breaks the linear structure into small, modular content packages and links them intelligently.

SCHIRN-PEACE.org connects Schirn, artists and visitors on a common platform and makes all facts of the exhibition visible. A vibrant website that combines modern UX and sophisticated depth of content across the entire exhibition cycle.

OUR ROLE

 

– Creative Concept
– Art Direction
– User Interface Design
– Development